What is a browser? The essence of SEO job security.

You know, I often lose sight of how truly web (let alone computer) savvy most of the U.S really is.

For better or for worse…even if people don’t know what a browser is…they still know which search engine they prefer…and most likely how to use it.

As a wiser man than myself once said, search hasn’t fundamentally changed recently, and probably won’t for a considerable amount of time.

This is good news for the SEO industry on a variety of levels.  Technologically, search engines will become a much more integral part of our lives, which means we can expect an increase in their usage much like cars, mobile telephones, printers, or digital cameras.  Economically, the rising use of search engines means there will be a greater need for companies (big and small) to take advantage of a fundamental shift in the way most people locate information about products and services.  That means more professional and ethical SEO”s will be necessary as the market online becomes more competitive.  Culturally, SEO (real SEO) tends to attract a peculiar yet strikingly intelligent click of people…usually varying in academic, ethnic, and professional backgrounds. This will lead to eclectic intelligence and a highly collaborative creative entity.

In many respects, the SEO industry is homogenous, even though it’s composed of an entire spectrum’s worth of creative and analytical loners.  This is a good thing…largely because that many intelligent minds working in relative synchrony with one another signifies a shift in the entrepreneurial tendencies of the first truly digitally native generation to thrive in an unstable economic period.

As good ideas spread and inventive pioneers explore innovative methods of making things work better – a new era of small business will emerge.  Essentially, a very small click of eccentric individuals are shaping the future of media consumption…something most of the world will never really know about.

As small as the SEO community really is (in relation to the broader tech/marketing industry), it’s remarkable how much of an impact it really has in the daily lives of American (and global) citizens.