So apparently, there’s a few businesses out there who are confused when it comes to leveraging twitter for leads, sales, customer service, and public relations. Considering the Twitter development team couldn’t monetize a vending machine, the release of the Twitter 101 Guide is a HUGE step forward in terms of their business strategy and a practical answer for companies looking to capitalize on the iconic blue bird. Twitter finally heard the call of national corporations everywhere: ”how the hell do I use this to make money?”.
The Search Engine Land write up praised the guide, and after reading through the first four segments of Twitter 101, I have to say i’m impressed as well. The authors definitely understood there is a tremendous need for “hand holding” in the corporate world when it comes to implementing social media as part of a broader digital strategy. The case studies section is especially helpful, because it clearly and concisely illustrates how national brands were able to leverage their tweets for better customer relations and raising brand awareness.
In my experience, Twitter is more of a pain in the ass than a palpable addition to our lead generation arsenal…not to say we haven’t made some great acquaintances, learned some valuable social media marketing lessons, and increased traffic to our blog by 13%. The real value in twitter, from a national brand perspective, is it’s remarkable ability to enable direct communication channels between consumers and key executive personnel in charge of “customer satisfaction” or “market research.”
Twitter is a gold mine when it comes to understanding hot topics, percolating trends, and general demographic market data. Compliemnted with tools like bitly and SUPR, it’s a must have tool for social media marketing and an infalliable way to gauge the effectiveness linkbait.
For the most part….Twitter is NOT the end all be all solution to digital marketing…it is also far from a tangible solution to online reputation management or linkbuilding for SEO. The good news is, Twitter seems here to stay, and however much of a overhyped fad it has become, it is an inherently powerful mechanism for broadcasting promotional and resonant marketing messages.