It’s no mystery that a single link from a credible, relevant, trustworthy site can boost your domain up a few rankings mighty quick. Links which come from .edu, .gov, .mil, and .org domains can mean the difference between first page and second page rankings for sure – that’s a big deal if you rely on organic traffic to generate new business.
But what exactly is global link popularity? How can it be improved? What takes away from its effect? And most importantly, how can it be leveraged by small businesses?
What is global link popularity?
Global Link Popularity is the relative strength and cumulative weight of your domain based on the quality and variety of the links which point to your site. If your link profile contains an eclectic blend of quality, relevant, authority links with a dynamic variation in anchor text – it’s a safe bet the global link popularity of your site is strong.
To build global link popularity, it’s important to focus on attaining a quality variety of links – as long as they come from sites which are relevant to your site’s topic. By focusing on link diversity, you passively increase the relevancy and credibility of your domain – this is a powerful technique which can pay off in the SERPs.
According to SEOmoz’s Search Ranking Factors 2009 survey: “iterative algorithm based global link popularity” is of “high importance”. Considering the top 3 ranking factors indicated by the survey are: keyword focused anchor text from external links, external link popularity, and diversity of link sources…i’d say global link popularity is of paramount importance when it comes to improving the quality of your link profile.
How can it be improved?
The simple answer – seek out quality links from credible sources in your topical industry which are relevant to your domain. Explore all possibilities…but work to acquire links from credible sites with strong link popularity. .edu’s, .gov’s, and .org’s are a good place to start. There’s quite a few strategies out there to make this happen…so bear in mind that your link acquisition efforts should encompass both acquisition of links with keyword targeted anchor text and links which hail from credible/authoritative domains (both metrically and content wise).
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