Charlie Ellis of SEO Sumo discusses why people use Google more than any other search engine. To view the complete SEO Sumo and Terremark Search and Sociability in 2010 seminar – visit www.seosumo.com

Search Engine usage in the U.S has increased exponentially. In this segment from the SEO Sumo and Terremark Search and Sociability in 2010 Seminar – Charlie Ellis explores this concept in greater detail.

Section 1 from the SEO Sumo and Terremark Search and Sociability in 2010 Seminar. To view the complete presentation, including tips and SEO techniques not posted on youube, visit www.seosumo.com

Tremendous thanks to everyone who came out to SEO Sumo’s first presentation at Terremark’s NAP in downtown Miami.  Feedback from our registered guests was phenomenal, and we’ve already started developing a more technical presentation as a follow up.

As promised (and in case you couldn’t make it out to our seminar), you can view all the presentation slides, download our SEO Check List/Link Evaluation Guide, and request a transcript of the presentation right here on our site.  The HD video recording of the seminar will be available soon, so check back in a day or two.

Subscribe to our blog to be kept up to date regarding our other upcoming seminars.

Search and Social Media in 2010

And if you’d prefer to download the actual slides, here is the presentation in two different formats:

There’s also our SEO checklist and Link Evaluation Guide for download

Here’s the key data sources we cited in the presentation:

http://www.pewinternet.org/Reports/2010/Internet-broadband-and-cell-phone-statistics.aspx

http://www.pewinternet.org/Reports/2010/Internet-broadband-and-cell-phone-statistics.aspx?r=1

http://www.pewinternet.org/Trend-Data/Online-Activites-Total.aspx

http://www.pewinternet.org/Trend-Data/Online-Activities-20002009.aspx

http://www.pewinternet.org/Reports/2008/Search-Engine-Use.aspx?r=1

We welcome any and all feedback, questions, ideas, and constructive criticism. Please feel free to get in touch!

Cheers,

The SEO Sumo Team.

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Here’s the problem. The disconnect between theory and implementation of social media marketing is growing larger.  The hype is booming and nearly everyone in the marketing world is shouting for a plug and play solution.

Still, enterprise level corporations aren’t grasping that social media is a perpetual conversation which must naturally evolve.  The “viral effect”, in its true form, cannot be forced, predicted (although this guy is getting close), or artificially initiated. As with all meme phenomenon, the success of digital media is defined by its inherent value in the eyes of the pop culture consuming demographic.

According to a recent article which appeared on the Harvard Business Blog, 2010 is shaping up to be the premier year for social media adoption by marketers and consumers. Citing growth in the mobile market, David Armano noted social media usage via mobile devices will increase as organizations crack down on access to mainstream social networks. This trend is already evident, in my opinion, and with the introduction of powerful new smartphones – it’s a safe bet mobile access to social media applications will parallel cell phone usage sooner rather than later.

Personally, I don’t see social media evolving as a replacement for email, texting, or verbal interaction via mobile devices. It’s still impractical and the real-time web is still taking form. Ultimately, yes, I think a consolidation of communication technology into a single comfortably portable (and durable) device will take place – and I do think the adoption rate of real-time web communication tools will dramatically spread on a massive scale as mobile devices become more affordable ($400 for an iphone? get outta here with that).

Technology aside, trends in social media aside…the bulk of social media theory comes down to one simple concept: “Shareability”.

The term has started to pick up relevance this past year…and the concept is inherently simple to grasp.  Something which is “shareworthy” precipitates content which is “shareable” in the full sense of the term.  It’s a youtube video you have to send to your friends, it’s an article your colleagues need to read, it’s a tutorial which clarifies a complex process – it’s an opinion which swayed a political, social, or cultural decision.

Shareability is the substance of social media success. It is the definitive quality of media which is shaping how publishers, producers, and writers hone their craft.

Shareability is the core of social media – and is a marketing concept which is still emerging.

What started as social bookmarking became social news.  Social news became conversation and commenting.  Conversation has become real time communication with “followers” and “friends”.  So what’s next? Addiction? Obsession? Conformity? Will Twitter, Youtube, Myspace, and Facebook become the social fabric which drives personal connections?

Is social media, in its current form, just a glimpse of what’s to come as mobile communication technology becomes more available, accessible, and affordable on a massive scale?  Are we at the door step of an impending shift towards on-demand information and real-time communication capability through apps, pings, and social media sharing?

Could be.

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