According to the Pew Research Center’s Internet and American Life Project’s latest data – nearly 90% of people perform a search on Google during an internet session. The behavior of searching online has become almost instinctual – it is a part of our lives – we rely on it to answer our questions, give us driving directions, plan our vacations, manage our banking, and purchase commercial products which were only available in retail locations just a few years ago.
The fact is, patterns in search behavior can be tracked, analyzed, and interpreted to help companies make informed decisions about their digital marketing initiatives. It’s a matter of being relevant, valuable, and trustworthy – at least more so than your competition.
Join us for our upcoming seminar “Search and Sociability in 2010 – Leveraging the Web for High ROI Lead Generation”, where SEO Sumo’s master practitioners explore practical steps your company can take to identify, correct, and maximize elements of your company’s web presence.
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Topics covered:
- Components of the Google Ranking Algorithm
- Why Discover-ability, Accessibility, and Share-ability Matter
- How to optimize your site for priority users and primary tasks
- Identifying keywords and search trends – and how to target them
- Transforming your website into a brand experience
- Preparing for the future of search and social media
Where and when
Date: January 20, 2010
Time: 11:45 to 2pm
Location: Terremark’s NAP of the Americas – Map
50 NE 9th Street
Miami, Florida 33132
Get directions
For more information, call (305) 561-0682
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