We build our custom campaigns to meet your needs. We develop our search strategy for each client from the ground up and gauge the scope of the project as necessary to work within your budget. There are two distinct types of SEO (search engine optimizers) operating within the search industry as a whole. “White Hat” SEO typically refers to professional, ethical, and W3C compliant techniques and tactics while “Black Hat” SEO refers to dastardly tricks of the trade which will develop strong rankings but will result in permanently damaging the credibility of your domain in the long haul or even getting your site black listed (banned from search engines). We are white hat practitioners to the core and believe in the honorable side of the industry. Beware of the spammers and scammers out there who promise “guaranteed” results or “#1 rankings on Google”. The truth is, no one has that kind of power or control over search engines, and in the world of search, there are no guarantees – only viable solutions to help your company compete in a perpetually expanding competitive online marketplace.