SEO Sumo offers a wide variety of search engine marketing, research, social media development, and web analytics interpretation services to our clientele. We maintain a flexible pricing scale in order to accommodate tight marketing budgets and to maximize the ROI our clients demand. We are transparent as possible and strive to make sure we articulate, as clearly as possible, our theories, methods, research, and implementation models.

Follow the links below to explore each of the services we offer:

Web services

Site audits
Information architecture analysis
Competitive analysis
Keyword research
Keyword specific content development/copywriter
WordPress custom theme design development

SEO campaign management

Link building
Paid search marketing campaigns (PPC)
Web design for SEO
Social media optimization
Local search optimization
WordPress SEO optimization

Metric analysis and reporting

Blog marketing
Web analytics analysis and reporting
Custom search engine optimization campaigns

If you haven’t heard about Digg, Stumble Upon, Redditt, Magnolia, Lijit, Ning, Newsvine, Shoutwire, Technorati, Delicious, Furl, or Spurl – you are WAY behind the times. How much would you pay to get your marketing messages and homepage in front of millions? What if we told you it was free? That is, if you’ve got the networks on social network sites to broadcast the message. Fortunately for you, we’ve been building our networks for years. Needless to say, we’re good to go in that department.

Please contact us for more information about our Social Media Optimization campaigns.

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Ever wonder how people navigate through your site? Ever consider why some websites have better click-throughs than others? Curious regarding how to better present your content, products, or services to clients? We can examine your site’s current information architecture to answer all those questions, and if need be, we can offer strategy or redesign recommendations to make your information easily accessible once visitors arrive.

Cost Breakdown ($1000)

Information Architecture Analysis includes the following:

  • Evaluation of Navigation Structure
  • Evaluation of functionality from a user-perspective
  • Evaluation of marketing message integration
  • Traffic Flow analysis and projections
  • Competition overview

We build our custom campaigns to meet your needs. We develop our search strategy for each client from the ground up and gauge the scope of the project as necessary to work within your budget. There are two distinct types of SEO (search engine optimizers) operating within the search industry as a whole. “White Hat” SEO typically refers to professional, ethical, and W3C compliant techniques and tactics while “Black Hat” SEO refers to dastardly tricks of the trade which will develop strong rankings but will result in permanently damaging the credibility of your domain in the long haul or even getting your site black listed (banned from search engines). We are white hat practitioners to the core and believe in the honorable side of the industry. Beware of the spammers and scammers out there who promise “guaranteed” results or “#1 rankings on Google”. The truth is, no one has that kind of power or control over search engines, and in the world of search, there are no guarantees – only viable solutions to help your company compete in a perpetually expanding competitive online marketplace.

Quantifying and qualifying the traffic moving in and out of your site isn’t enough. We implement a variety of tools to track unique visitors who experience (or even glance at) your site. We know who’s going where, who’s doing what, and where they’re coming from. We’ve got our eyes on the prize and our finger on the pulse of your web site. Did you know most search companies charge their clients for analytics that are actually free? Ever heard of Google Analytics? Maybe you should look into that.

We take it one step further by meticulously analyzing your server log to provide you with the stats and numbers needed to convert sales and enforce calls to action. We’ll also take the time to help you utilize free tools to better understand how the internet and websites actually work. Don’t worry, it’s easy, and no you don’t need to be a programmer to understand what’s going on with your investment.

Cost Breakdown: ($1500 – $3000)

Website Analytics includes the following:

  • Everything under the sun having to do with traffic on your site.

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The blogosphere is our specialty. We can provide your company with a fully plug and play solution to start communicating with your clients/customers and establish a voice for your company. We can promote your blog and build traffic as well. We take the time to make sure eyes are hitting your words and that your blog maintains the look and feel of your company. It’s easier than you think and we will gladly show you the way to building or enhancing your reputation. Professionally, succinctly, effectively.

Cost Breakdown: ($1500- $3000)

Blog Development and Marketing includes the following:

  • Custom blog development on a platform you can work with
  • Content generation for your blog to get you started
  • Equip blog with syndication capability and SMO capability
  • Promotion
  • Directory Submission
  • Widget incorporation
  • Link Building
  • Interactive Features
  • Custom Graphic Design
  • Link to primary site or incorporation into primary site

All blog marketing clients will receive a “best practices” guide to assist in acclimating to your new marketing tool.

We believe in local business, and we do what is necessary to help out within our community. If your business is a game changer in the community and you need to get the word out, we can help. We can target SEO campaigns to make sure potential customers/clients in your community will find you before the shop next door…at least online anyways.

Cost Breakdown: (*budgets suitable for all businesses. )

Three dozen of pictures (so far) is worth 3 paragraphs, so before anything else take a look at our portfolio.

The worst day in our client’s professional lives is when we trigger the realization that a previous web developer built a site which is totally and thoroughly invisible to search engines. Whether it be flash, poorly built html, or straight up clumsy information architecture, there’s a variety of elements which can go wrong in the development of a website.

Strikingly, most web developers know very little about common SEO best practices – and yes, companies who plan on building their websites from scratch need to keep SEO in mind if they plan on implementing it down the line. Our award winning design team can build a site which is out of the box ready for advanced SEO tactics and will stand to get found on it’s own over time.

If you’re considering building a new site or having your site rebuilt for search engine “friendliness”, make sure you get on the horn with a developer who knows what’s what about search marketing before you take action.

Cost Breakdown: (*contingent on scope of project)

Money talks, and the same goes in the search world. We can meticulously manage Google Adwords and Yahoo search marketing campaigns, simultaneously if need be, to make sure the right traffic is arriving at your site. If your site is brand new, paid search marketing is the perfect way to kick start traffic to your site. Contrary to popular belief, it’s not as costly as you might think. Contact us to find out more.

Cost Breakdown (*campaigns vary based on magnitude)

Paid Search Marketing includes:

  • Full Management of search marketing campaigns
  • Keyword selection within budgetary guidelines
  • Monitoring of progress
  • Fine tuning as necessary to build maximum ROI
  • Validation of conversion rates
  • Validation of effective calls to action
  • Evaluation of keyword selection effectiveness

Please contact us for further information about our web design services or visit our portfolio.

Successful organic SEO hinges on a variety of carefully implemented elements, and of those elements, link building is one of the most important. Search Engine algorithms (also called spiders or crawlers) evaluate the strength and credibility of a domain based on who’s linking to it and why. It’s mission critical to have a sizeable quantity of quality links pointing to your site from powerful domains related to your business niche. Think about it like a neighborhood, if your pristine lawn and perfectly built modern home is in the center of a run down trailer park littered with foreclosure signs and beer bottle chucking neighbors, then by omission, you’re just part of the crowd. Not the right image you need for your business right? That’s why making sure you’ve got the right domains endorsing your site is at the forefront of our organic campaigns.

Cost Breakdown ($2500 – $4500)

Link Building includes the following:

  • Custom link requests and acquisition
  • Link location and identification of strength
  • Directory submission
  • Social media link building and network expansion
  • Development of affiliate linking relationships
  • Monitoring of domain strength during the process

Clients will receive a “best practices” guide to link-building, so you can join in the fight to make your site stronger.

Everyone in the digital world is screaming about content these days. Filling your site with edgy or “killer” content isn’t enough. The words on your pages have everything to do with organic search engine optimization and the actions your visitors take while experiencing your site. Our goal is to intimately understand your business so we can provide you with the copy you need to convert visitors to buyers and make your marketing messages memorable.

Cost Breakdown ($1000 – $5000)

Keyword relevant content creation/copyrighting includes the following:

  • Implementation of keyword research into each piece of content
  • Development of custom articles for use within your site
  • Creation of copy designed to engage the audience
  • Placement of copy in relevant areas of the site
  • Editing services for previously written content

This is at the core of search marketing. It is the quintessential component of organic SEO and has everything to do with how people find your site. Every single search carried out on Google, Yahoo, MSN, and Ask, starts with a keyword or key phrase. Wouldn’t you like to know what potential customers are searching for? Did you know you can find out for yourself? We can show you the way or professionally handle this tedious process to make sure you’re implementing the right terms in the right places. We compile extensive reports of keywords ready to be implemented or we can evaluate your current selection of key-phrases and evaluate their effectiveness. The heart of keyword research is targeting “long tail” search terms which are terms that receive significant inquiry but are not being targeted by other sites. If you’ve heard of keywords, but don’t know what they are, you’ve got some work to do.

Cost Breakdown ($1000 – $2000)

Keyword Research includes the following:

  • Generation of key phrases for your business
  • Detailed analysis of keyword effectiveness
  • Term Targeting evaluation and effectiveness
  • Term Targeting through PPC testing
  • Examination of search terms across major search engines
  • Competition analysis for designated keywords
  • Keyword implementation on current site
  • Examination of site structure for keyword inclusions

As part of the keyword research process, each client will receive a “best practices” guide to help build a foundation for keyword research skills.

The most critical part of competing for traffic online and for prominent position in the SERPs has everything to do with understanding what your competitors are doing while you figure out an actionable digital strategy. We can survey the battle field with precision accuracy. We’ll let you know who’s dug in, who’s out in the open, and where you need to be to avoid land mines (spam traps) or the occasional bombing run (damage to online reputation).

Cost Breakdown ($500)

Competition Survey includes the following:

  • Identification of primary competitors in the SERPs
  • Evaluate competitor’s digital strategy
  • Evaluate competitor’s optimization efforts
  • Outline competitive strategy for direct competition
  • Evaluate competitor domain strength

If your site isn’t structurally or functionally sound, we’ll let you know. We perform comprehensive site evaluations to identify and diagnose the issues which are preventing competitive rankings in the SERPs or straight up getting listed in the first place. We investigate every facet of your site and provide detailed reports explaining what’s working for and against you. If you’re unsure whether or not you need SEO services for your site, odds are you do. SEO compliance is a fact of life in the digital world – not an afterthought.

Cost Breakdown ($1000 – $3000) *contingent on size of site

Full audit includes the following:

  • Comprehensive Search Readiness Report
  • Review and analysis of primary navigation pages
  • Review and analysis of internal linking elements
  • Review and analysis of elements pertinent to indexation
  • Usability and Functionality analysis
  • Preliminary review of keyphrase targeting
  • Link Building effectiveness
  • Domain strength
  • Crawl-ability
  • Pages indexed in major search engines
  • Strongest pages within the site
  • Term targeting effectiveness
  • Content evaluation
  • Visitor Traffic Patterns

Segmented Audit

  • Depending on the nature of your site, we can develop a custom auditing solution based on your needs. We can test specifically for any of the elements above, in depth, and provide your company with the research and insight needed to make informed decisions about fixing or enhancing your site. Please contact us to speak with our SEO team for more information.