Live from Internet Marketer’s Spring Break 2009: Day 1

• Get PEOPLE involved in your brainstorming session. Bring as many ideas as possible to the table

Neal Rodriguez

• Social news is a directory of the unbelievable
• Compel your readers to do something
• If you can get people to protest, you can get links
• Utilize Diggstatistics.com
• Social media is an all encompassing mechanism for transferring information through portals which enable sharing

David Snyder

• Social news and bookmarking sites exist as a place to center conversations and sharing around content
• it is critical to engage the user at every point possible
• Social media is not an ends to a means, but a tool to increase visibility of content
• Do’s and Don’ts:

1. Don’t Hire People for pushes where you pay for the outcome
2. Don’t push content without first consider the community
3. Don’t approach social media as a business looking to engage

1. Do use a professional. You will do it wrong on your first attempt
2. Let people do what they do best
3. Hire people who are good at what they do

Todd Malicoat

• How to sell social media
• Show a competitor – use fear, uncertainty, doubt, greed, and evidence to make your point
• Explain the concept in terms which can be easily understood
• PPC cost is rising. Converting phrases are getting more expensive. They will hit a point of diminishing return.
• Top quality indicators of link value:

1. Theme Value
2. Power source
3. Outbound Links
4. Unique Linking Domains
5. Placement
6. Domain Age

• Editorial links are the way to go!

For a complete list of our notes from Day 1 of IM Spring Break – contact us!