Live from Internet Marketer’s Spring Break 2009: Day 1

Chris Winfield

• Social media is a “giant conversation online”
• Use it to enhance credibility, attract evangelists, indirectly build links, and build relationships
• microblogs provide hyper-conversation and immediate engagement
• Myspace pages can still be leveraged to draw qualified traffic
• Forums and groups are the most underrated and unappreciated forms of social media.
• Use big-boards.com to locate forums and groups relevant to the niche you are marketing
• Add social links at all forms of contact with potential followers, subscribers, contacts, and friends

Kenny Hyder

• Creating content for social media comes down to creating content people will be excited to share
• Understanding how social media users perceive content is crucial
• What makes something sticky? Utilize patterns which already work:

1. Lists – top five, top ten, standard titles mentioned by copyblogger. “ten this” or “top five that”

2. Target a demographic and cite a specific event which is likely to draw attention.

3. *reference copy blogger article.

4. Images – striking or comedic images do the trick.

5. Spin – interesting angles or heated topics. Creates a discussion which can be negative. Point – counterpoint format. *reference stuntdubl article on content which argues a counterpoint

6. Outrageous counter points – creates a conversation which gets people involved.

7. Comedy – humor is contagious. Blend forms of edgy angles and humor as necessary.

• Think about what has worked in the past. Interpret and analyze your reactions to certain forms of media.

• It’s critical to be compelling.

Brent Csutoras

• The content has to apply to the scenario you are marketing
• Social media can apply to anything if you take the time to apply the principles of social accommodation theory
• Social media is about succeeding with your content first then earning your benefit second
• The process is about feeding creativity
• List ideas according to category:

1. Most likely to succeed
2. Most beneficial to the site
3. Most likely to get links

Pages: 1 2 3

Tags: linkbait, SEO, Social Media, Social Networks —