How to create a viral marketing campaign
Filed under: Guerilla Marketing, SEO, Viral — Posted by Charlie @ 2:16 pm1. Analyze successful viral marketing campaigns
If you take the time to carefully review successful viral marketing campaigns, you’ll notice most of them have a few things in common, specifically: a shocking or outrageously comedic element, something catchy like a meme, something share worthy, a resonant call to action. Combining those elements in the right proportion is a recipe for creating your very own virus!
2. Get creative
It’s not so much about stupefying your audience with an excessive budget, pyrotechnics, computer animation, or equally outlandish waste of money as much as it is about capturing an inherently hysterical joke on camera. Creativity and humor go hand in hand…but make sure you’re targeting material which at least 500,000 people will find amusing. your sense of humor may not be in tune with what the demographic you’re targeting finds amusing…so find someone who understands your message and its potential INTIMATELY.
3. Always Look for opportunity
Odds are you’ll encounter something, somewhere, which literally makes you laugh to the point it hurts. Odds are if you’re laughing that hard, there will be thousands of other people around the world with the exact same sense of humor.
A viral marketing campaign’s success depends on the inherent nature of the material…bottom line: content which makes people react positively or reminds them of something they know all to well is more likely to evoke a viral reaction than content which is standard and run of the mill.
Left: Original image enlarged 300% to show pixels.
