Halloween approaches. And the construction process of my epic costume is in full swing.  This may be one for the record books.

I find myelf lacking on SEO concepts to write about today…largely because i’m distracted by the hilarity of Halloween in Miami. If you haven’t visited coconut grove or south beach during Halloween, stop what you’re doing and start making plans.  It’s an experience any youthful, energetic, creative individual under the age of 40 should experience at least once.

Since blogging on search related topics across the SEO blogosphere is so light today, I figured i’d take an opportunity to explore several halloweenrific search trends.

While I was hunting for costume ideas the past week or so, my research led me to several prolific online costume retailers. As with most online investigations, my SEO instincts kicked in and I started wondering about the traffic patterns hitting these domains.  Was there a substantial increase in the last few days before Halloween? Are people slackers when it comes to finding a costume? If so…how significant of a “slacker” phenomenon exists?

I found out!

According to the search volume for costumes in the united states, most people don’t even worry about costumes for halloween until late in the game. If we look at the last 90 days, the data is pretty tell tale.

But what about keywords!? Once again, not many surprises here.

The buzz is certainly brewing on twitter.

And people are going crazy for pumpkin carving ideas.

So, in conclusion….stop reading SEO blogs and go make this year’s halloween the best yet! Be safe out there…and remember…plan on your picture flying around the internet….let the public relations nightmares ensue!

Happy Halloween!

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