In keeping with the tradition of the “Did you know” series, the latest clip from shift happens hammers the social media convergence concept with poignancy, astute statistics, and a powerhouse of source credentials solid enough to make any print media titan fire up that ol’ trusty netscape browser for a quick trip to idiaper.com. (more…)
There is much to be said about the dynamic nature and analytical thought process necessary to be successful in what the SEO industry has become. (more…)
Social media hype is continuing to gain momentum and companies are certainly making a push to incorporate blogging, tweeting, facebooking, and everything else “friend” based into their respective digital marketing strategies. But why (and seriously, take the time to think about that question)? Are social media marketing tasks predominantly being carried out with goals? Or is it just a follow the crowd mentality?
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Everyone cares. No one really understands (except maybe these guys). It’s a chance for everyone to get more business from the web.
Local search – the great equalizer of the search engine battle field. While the war for quality links and organic rankings is carried out by SEO’s everywhere, corporations and small businesses owners alike are taking up the responsibility of trying to capitalize on one of the most obnoxiously ambiguous marketing tools ever to live and breathe on the internet.
Local search is everywhere, it’s shaping our lives, and it has created the largest online marketing headache the world has ever known.
Although there are plenty of people who claim to have the answer, this technology is still far too fluid to be thoroughly mastered. The Google LBL system is evolving faster than we’d like to think, and ultimately, it will replace all forms of yellow pages and local directories.
Why look up a number or address anywhere else when its only one search away (even from your phone)? And no advertising to boot…unless of course…you’re the small business or national franchise who needs to make sure clients, customers, and consumers can find you.
IMHO, Danny Sullivan, in all his oppositional yet pragmatically honorable glory, eloquently captured the heart of the local search canundrum in one simple slide bullet:
“Local apps, products, projects, devices offer great usefulness…but local may need to be easier.”
Aside from being totally bad ass in general, SEOmoz has really stepped things up a bit on the link development front with the addition of their Link Acquisition Assistant for pro members. This handy little web gadget is extremely helpful (and relatively similar to the solo SEO link building tool) once you get the hang of it.
Advanced search modifiers are a mainstay of link hunting. Although there are quite a few resources for implementing them effectively, it can still be a little confusing when it comes to applying them efficiently. Not only can the Link Acquisition Assistant keep you organized while hunting for links with advanced search modifiers, it will help you rule out the search queries which aren’t productive.
The interface isn’t much more than a form, but the output is frikin’ OCD link building heaven…
The tool also provides leads for links from a variety of other clever resources…
Be mindful, this tool assists with link building 101 tactics. It’s great for entry level SEO’s, improving your ASM skills, and exploring as many possible link opportunities as the search engines can provide. This tool, in combination with a little creativity and blog hunting, is an awesome resource for building links from a variety of domains. As with all link building tactics, organization is key.
You might also want to check out SEOmoz’s Competitive Link Finder. It’s particularly useful if your analyzing competitors who compete for very broad/generic key terms. You never know what you might find in there.
I’m not sure whether it’s a product of the economic recession or a lack of education regarding how small businesses operate in today’s market, but we’ve received a few inquiries recently from companies looking for SEO services…without having to really pay for them. I’d like to throw my two cents out into the mix on this one…
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