Halloween approaches. And the construction process of my epic costume is in full swing. This may be one for the record books.
I find myelf lacking on SEO concepts to write about today…largely because i’m distracted by the hilarity of Halloween in Miami. If you haven’t visited coconut grove or south beach during Halloween, stop what you’re doing and start making plans. It’s an experience any youthful, energetic, creative individual under the age of 40 should experience at least once.
Since blogging on search related topics across the SEO blogosphere is so light today, I figured i’d take an opportunity to explore several halloweenrific search trends.
While I was hunting for costume ideas the past week or so, my research led me to several prolific online costume retailers. As with most online investigations, my SEO instincts kicked in and I started wondering about the traffic patterns hitting these domains. Was there a substantial increase in the last few days before Halloween? Are people slackers when it comes to finding a costume? If so…how significant of a “slacker” phenomenon exists?
I found out!
According to the search volume for costumes in the united states, most people don’t even worry about costumes for halloween until late in the game. If we look at the last 90 days, the data is pretty tell tale.
So, in conclusion….stop reading SEO blogs and go make this year’s halloween the best yet! Be safe out there…and remember…plan on your picture flying around the internet….let the public relations nightmares ensue!
The official google blog broke the news yesterday that users will now be able to find and listen to their favorite music directly from the SERPs. (more…)
Over the last few months, i’ve noticed a steady increase in the volume of articles being published on the topic of justifying and “selling” SEO to a marketing department or corporate board. Although i’m not a fan of “selling” anything, there are some particularly valuable lessons to be learned from the sales mentality. Having faced and conquered the “SEO justification” gauntlet on several occasions, I wanted to share the articles I found most helpful in developing an arsenal of clever education based solutions to winning over that stubborn CEO.
I’d also like to point out that “selling” SEO, in the true sense of the word, is NOT the best way to go about convincing a CMO, CEO, or COO that SEO is critically important during a recession. The best strategy, as expected, is an education based approach centered on explaining basic SEO theory, developing easily consumable analogies, and illustrating comprehensive digital marketing initiatves. Ultimately, the succesful justification of your digital marketing agenda comes down to establishing trust and credibility with your audience (also true in most public speaking environments). You MUST know what you’re talking about as much as you MUST know how to illustrate, explore, and explain the long-term value of SEO.
Directors, CEOs, Founders, and Presidents see everything as $$$$ signs. They rely on their confidants to help them make intelligent, secure, and valuable decisions. It’s your role as an SEO to act as an educator – to be the factual, poignant, reliable, and determined strategist which made you succesful in the first place. Examples of success, tools, case studies, and well defined strategies can help make the case – but to win that budget for sure – look at the situation from the other side of the board room and consider who’s really making the decision to invest and who’s responsible if you fail.
The consumption of media on a global scale has shifted dramatically the past few years. The rise of the internet and synchronous movement towards a real-time web has catalyzed the development of new media distribution models while smothering the media channels of the 20th century. Although this change is radical to publishers and media producers, it is, in many ways, (more…)
Mag.ma is one of the latest and greatest aggregators of video content from across the web. It’s one of the fastest ways to discover content which is emerging, trending, spreading like wildfire, or percolating in the blogosphere. It’s similar to (more…)
