Archive for April, 2009

Reacting effectively to news events from a digital perspective can bring explosive traffic to your domain within a matter of hours. Making sure you have a strategy in place to launch media of you own when a story breaks is crucial…and there are literally hundreds of strategies you can employ.

Here at SEO Sumo, we work diligently to (more…)

TWITTER…Good or Evil ?

Here is an episode from Alt Text by Lore Sjöberg that asks the question….. Is Twitter Good or Evil?  Well i think that if you can get your client to “tweet”  with the right niche group , Twitter will always be good no matter if  I hate the term “tweet”.

There’s no question identity theft is on the rise, and in the online reputation management game, making sure you own your name, as well as any variation of your name is critical. Aside from learning to own your name online, it’s important to make sure your identity across a variety of social media profiles is owned by no one other than you. (more…)

Here is great video about progression of information and technology, researched by Karl Fisch, Scott McLeod, and Jeff Bronman. I think that this is a SEO MUST SEE and a great way to get your clients to focus on the future!
SEO es inserción de datos en sitios públicos como en "La Red", pero con el trabajo minucioso de "Duplicity"

SEO es inserción de datos en sitios públicos como en "La Red", pero con el trabajo minucioso de "Duplicity"

Hace años que he entendido porqué tengo que diseñar un website de tal o cual manera, y simplemente lo hago así, y dejo a mi socio usar los términos empresarios para convencer al cliente. La verdad lo hace tan bien que nunca necesité explicarlo mas que con un “los tiempos han cambiado, y un buen diseño no es suficiente para existir en la web”, pero esta vez lo voy a explicar mejor, en español.

Yo lo compararía con el trabajo que puso en peligro a Angela Bennet en “La Red” (“The Net” 1995) y ciertamente si nuestras herramientas fueran acceso a las paginas del gobierno también lo lograríamos.

En esa película se ve como los dueños secretos del país invierten sus profundos bolsillos en un sistema para dañar los antecedentes de la gente, principalmente, aunque también acceder y cambiar cualquier dato que resida en una computadora. Eso es, cambiarle la vida a alguien.

En la película se ve a “los malos” usando el sistema para fines maléficos, pero obviamente el fin principal es hacer famoso, millonario, conocido, héroe o lo que se necesite a uno de sus miembros “Pretorianos”. Algo como lo que uno quisiera hacer con su empresa; para bien, obviamente.

Bueno, ese trabajo existe, y lo hacemos (more…)

you-are-hereLocal search optimization is one of the easiest and most effective techniques for earning targeted traffic to your domain. As internet usage continues to grow, the need for geographically targeted search results (more…)

Here is a great video of Matts Cutts speaking  on what Google is doing about Spam and what you can do about Spam. When I say spam I do not mean that great tasty treat or those crazy ” Attack her from above!” viagra emails. I mean spam websites!

These are some of the best tips shared to us by Matt

  1. Trust is harder to spam!
  2. Build reputation and trust into your system
  3. Make spammers waste time and effort
  4. Distilling trust out of noisy data is a great business model

These are great tips…..Watch the video!

Often hailed as the bane of an online reputation manager’s career, the infamous RipOff Report can become an instant headache and PR nightmare if not handled quickly and tactically. (more…)

I recently took my son to the movies and saw Monsters Vs Aliens. There is a scene that best describes the way i feel when I am trying to explain SEO and THE INTERNET to a future client……I come in peace!

A tribute to our friends at IM Spring Break 2009

No we didn’t forget about discussing day 3…we just learned so much crazy secret affiliate marketing stuff that we’re keeping our opinions to ourselves. If you were, are, or could be interested in learning about affiliate marketing from underground experts…forget about it. You just missed a once in a lifetime opportunity to get in while the getting was good.
(more…)

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