Reacting effectively to news events from a digital perspective can bring explosive traffic to your domain within a matter of hours. Making sure you have a strategy in place to launch media of you own when a story breaks is crucial…and there are literally hundreds of strategies you can employ.
Here is an episode from Alt Text by Lore Sjöberg that asks the question….. Is Twitter Good or Evil? Well i think that if you can get your client to “tweet” with the right niche group , Twitter will always be good no matter if I hate the term “tweet”.
There’s no question identity theft is on the rise, and in the online reputation management game, making sure you own your name, as well as any variation of your name is critical. Aside from learning to own your name online, it’s important to make sure your identity across a variety of social media profiles is owned by no one other than you. (more…)
Here is great video about progression of information and technology, researched by Karl Fisch, Scott McLeod, and Jeff Bronman. I think that this is a SEO MUST SEE and a great way to get your clients to focus on the future!
Filed under: En Español, SEO — Posted by sergio @ 4:29 pm
SEO es inserción de datos en sitios públicos como en "La Red", pero con el trabajo minucioso de "Duplicity"
Hace años que he entendido porqué tengo que diseñar un website de tal o cual manera, y simplemente lo hago así, y dejo a mi socio usar los términos empresarios para convencer al cliente. La verdad lo hace tan bien que nunca necesité explicarlo mas que con un “los tiempos han cambiado, y un buen diseño no es suficiente para existir en la web”, pero esta vez lo voy a explicar mejor, en español.
Yo lo compararía con el trabajo que puso en peligro a Angela Bennet en “La Red” (”The Net” 1995) y ciertamente si nuestras herramientas fueran acceso a las paginas del gobierno también lo lograríamos.
En esa película se ve como los dueños secretos del país invierten sus profundos bolsillos en un sistema para dañar los antecedentes de la gente, principalmente, aunque también acceder y cambiar cualquier dato que resida en una computadora. Eso es, cambiarle la vida a alguien.
En la película se ve a “los malos” usando el sistema para fines maléficos, pero obviamente el fin principal es hacer famoso, millonario, conocido, héroe o lo que se necesite a uno de sus miembros “Pretorianos”. Algo como lo que uno quisiera hacer con su empresa; para bien, obviamente.
Local search optimization is one of the easiest and most effective techniques for earning targeted traffic to your domain. As internet usage continues to grow, the need for geographically targeted search results (more…)
Here is a great video of Matts Cutts speaking on what Google is doing about Spam and what you can do about Spam. When I say spam I do not mean that great tasty treat or those crazy ” Attack her from above!” viagra emails. I mean spam websites!
These are some of the best tips shared to us by Matt
Trust is harder to spam!
Build reputation and trust into your system
Make spammers waste time and effort
Distilling trust out of noisy data is a great business model
Often hailed as the bane of an online reputation manager’s career, the infamous RipOff Report can become an instant headache and PR nightmare if not handled quickly and tactically. (more…)
I recently took my son to the movies and saw Monsters Vs Aliens. There is a scene that best describes the way i feel when I am trying to explain SEO and THE INTERNET to a future client……I come in peace!
No we didn’t forget about discussing day 3…we just learned so much crazy secret affiliate marketing stuff that we’re keeping our opinions to ourselves. If you were, are, or could be interested in learning about affiliate marketing from underground experts…forget about it. You just missed a once in a lifetime opportunity to get in while the getting was good. (more…)
The pandemonium continues! we’ve been rocking out hardcore at the IM Spring Break Pool Party ALL DAY! Man…these guys don’t quit! I never imagined an internet marketing conference could get this out of control! I mean, these guys take open bar to a whole new level. I’m not sure if we’ll make it out of here alive…but at least we’ll die doin’ it big!
Well…okay, maybe there aren’t any bikini’s, or pool parties, or debauchery in the hotel rooms (that i’m aware of), or wild liquor ice luges, but there has certainly been quite a few colorful people. After an impressive morning discussion panel highlighting clever on-site SEO tactics and tactics for working with multiple departments when contracted by large-scale companies, the SEO Sumo team hunkered down for an afternoon of information architecture review and analysis. Man…we know how to live.
The afternoon evening wrap up!
I was planning on transcribing all our notes from the afternoon’s session on linkbuilding tactics and information architecture advice, but last night’s festivities were so off the chain i’ve decided to write about them instead. To all search marketers not in attendance at this year’s IM Spring Break…you missed a hell of a good time.
The afternoon session wrapped up with a power internal linking presentation by Rae Hoffman, who magnanimously kicked ass in person as much as she does online. We came away with some immediately actionable strategies we feel guilty for not having thought of first. The power hour Q+A put several scenarios under the magnifying glass….and i think it’s safe to say most of us walked away with a new appreciation for the power of optimizing your internal link structure.
Our pool side lounging following a day of informative presentations and lectures gave way to a feast (and open bar) of epic proportions. With Aaron Chronister in the house, it was no mystery what lay in wait within the ominously positioned chaffing dishes.
This is a story best told in pictures…so give me a few hours to consolidate the madness visually and you can experience the bacon-tastic exploits through the eyes of several accomplished (albeit inebriated) SEOs first hand.
While this post is under development…let me preliminarily conclude that I love this industry. The people here are freakin’ creative geniuses. It’s a privilege to meet so many incredible and dedicated people. Even though this is SEO Sumo’s first time to an internet marketing conference, we can’t imagine it gets any better than this.
much love to all our new friends.
Onwards to Day 3 of Internet Marketer’s Spring Break 2009.
Is Google buying Twitter!? The rumor is certainly circulating far and wide. The news broke this morning while we were sitting and listening intently to the keynote speech by Neil Patel at Internet Marketer’s Spring Break 2009.
Is it a rumor? Maybe. Is it practical? probably. Fact is, the industry’s been bracing for an acquisition like this for some time. This entire argument started between two bloggers, which evolved into something even more dramatic….a potential titan takeover. (more…)
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Local search optimization is one of the easiest and most effective techniques for earning targeted traffic to your domain. As internet usage continues to grow, the need for geographically targeted search results 
