Understanding your audience – how to build a digital strategy
As the divide between digital natives and digital immigrants continues to grow, it’s important to realize there are still countless businesses who have yet to truly understand and/or embrace the value in building a digital strategy and not just a website. It’s understandable, but still unacceptable. For the most part, helping clients understand how marketing efforts went astray or web development failed is simply a matter of education. (more…)